Why Modern Art Is So Expensive | So Expensive

Why Modern Art Is So Expensive | So Expensive

Modern art is expensive. From completely white canvases to simple, abstract colors, these seemingly basic works
can cost you millions. So what makes their price so high, and how can they possibly
be worth this much money? Modern art is a wide field, covering everything from
around 1870 to 1970. But say “modern art” to
someone on the street, and chances are they possibly
picture something like this. At the turn of the century, art changed. From the birth of abstract impressionism to the minimalists and
even performance art, art was no longer just about representing the world with skill. Susie Hodge: That skill faded away after photography was invented. Once photography was invented, that was a skill the camera could do, so artists no longer felt that that was their primary
reason for making art. Art isn’t about beauty. That’s…it never was, really. Narrator: Art generally
became more conceptual and more challenging. But this change wasn’t
popular with everyone. In a 2016 study of the British public, 28% of people don’t consider this art. 65% of people don’t think this is art. And 83% of the public definitely don’t consider this to be art. Over 100 years after its creation, the work is still somehow as divisive and controversial as ever with the public, but that hasn’t stopped
record prices being set. Hodge: I think most people think that modern or contemporary artists are having a laugh at their expense, and nobody wants to feel a fool. Narrator: For many who
are immediately dismissive of these pieces, frustration also often comes
when they see the price. Ana Maria Celis: Most of us,
I think, tend to be cynics, and we, I think, a lot of times associate art with value, and I think that triggers
the question of, well, why is it that much? Or, why such a high value if, you know, I could probably do this? I think, unless you’re in the market and actively buying art, there’s no need to look at art and think about price tag. It shouldn’t be the way you look at art. Narrator: For the artists involved, what looks simple can be the culmination of a lifetime’s work. Take the “Black Square,” for example, painted by turn-of-the-century avant-garde artist Kazimir Malevich. This simple black painting
didn’t come out of nowhere. It’s the result of 20 years of simplification and development. When it was shown, the “Black Square” was
a revolutionary symbol, exhibited at the top corner of the room, a spot reserved for
orthodox religious icons. Making this work wasn’t exactly
an easy decision either, and in 1930, Stalin’s regime confiscated Malevich’s artworks and manuscripts, and he was jailed for two months. Hodge: Yes, the white
canvases or the black canvases are very rarely all they’ve done. They haven’t just come out of school and said, “I could paint a black canvas.” I mean, as much as we might
think we could do that, yes, we could do that, but the artist has thought of it and probably had a journey, quite a long journey, and
a process to get there. Narrator: The works aren’t
just made for profit. It’s often only after the artist is dead that the art can fetch
the incredible price that it’s reached today. In 2008, one of Malevich’s abstract works sold for $60 million, and the demand for these
important modern works is only going to increase. Celis: The natural trend is for
you to see a rise in prices, but that’s because it’s, these true masterpieces are rare to find because they’re really all in museums. Narrator: But setting an
actual price can be tough. In the end, the value is only going to be what people are willing to pay. Celis: As long as there’s
going to be artists producing, there’s always going to be sort of shifts in tendencies and
tastes, I would say also, in tastes in the market. Narrator: It seems like every year there’s a new record price, and as extreme wealth
inequality increases, so do the number of millionaires willing to pay the fortune
required for these works. No matter what the artist intended, art is now seen as an
easy investment by many, and companies have appeared
to treat art purely as an asset for financial gain. But despite the ever-increasing prices of the modernist masterpieces, for 99% of the artists out there, their work has always
been a labor of love. Josef Neet: There are
obviously people out there with a lot of money who view art just to be a commodity and nothing else, but there’s gonna be people who purchase or engage with it because they take genuine pleasure from it or it stimulates them or
they feel it enriches them. I’m an abstract painter. Not really dealing much with form. I became quite obsessed; I was painting all day and all night, and it was just something that really, that kind of took ahold of me, so. It’s not easy being an artist in London. There’s a lot of really
good talent out there. I think you’ve really gotta be good to actually make any money. You don’t have the, I
suppose, network, initially. Yeah, it’s a really expensive habit, to be honest. I suppose that everybody’s
got their vices, but it’s my kind of passion and hobby, so that’s where all my time, effort, and kind of spare finances go. Narrator: Trends in the market may change, and prices will shift, but the popularity of modern and contemporary art isn’t going anywhere.

Dereck Turner

100 thoughts on “Why Modern Art Is So Expensive | So Expensive

  1. Radovac says:

    Because we are stupid .

  2. Matt Johns says:

    It's all about who you know

  3. Roger Nevez says:

    modern art = shit ?

  4. Garchifam LoVeR says:

    All I can say is all y'all explanation bout Art is full of bullshitsss

  5. Garchifam LoVeR says:

    It's like paying gold to buy a piece of garbage

  6. Rodrigo Barraza says:


  7. Jameel Yaseen says:

    So if I leave a 4 year old in a room for a day with cans of paint I'll be rich?

  8. MarcusAurelius says:

    I imagine when these numbskulls see The Sistine Chapel they think it is garbage.

  9. BestJo - Rocket League! says:

    I can see all the artists of the past turning over in their graves

  10. Cristian Granados says:

    Still don’t have an answer as to why it’s so expensive.

  11. Maniboy1k says:

    Tax write off

  12. Peflok says:

    Damn i never knew i was an artist until now

  13. P 12110 says:

    The black square tho

  14. Biplab Kumar Nayak says:

    I never knew my childhood drawings will be worth of millions 🤣😂

  15. Eric Yiliqi says:

    Art should always be expressive. I see no expressiveness in these expensive arts.

  16. word says:

    basically my comment on a previous video.

  17. Crest Fallen says:

    Again the comment section shows the unbearable ignorance towards a field of work not powered by monetary interest

  18. sha App says:

    For me art isn't about beautiful but feeling
    But some of the art people do, sorry but yickkkk, no no no

  19. OG 17 Exclusive says:

    It’s rare to find because this shit’s garbage

  20. Gustavo Bucker says:

    this conception that abstract painting came with photography is very simplistic. I suggest reading techniques of the observer by jonathan crary. From my understanding it was the shift in the observers perspective that brought both painting and photography to the place they were in the end of the 19th century.

  21. Nathaniel Conner says:

    Why are pine nuts so expensive. 20 bucks a pound!

  22. Arnis Jonans says:

    The preview of the video was probably made by someone who had picasso in their family tree.

  23. xOGChadx says:

    It's not the art you're paying for it's the history behind it. Like take for an example a baseball signed with a signature from a famous baseball player that has died. Would you pay 2$ for it? No ofcourse not. What you're paying for is the history and signature of the piece.

  24. Kentsii says:

    Stupid 😂

  25. JAYER _OZ says:

    For all the people saying “I could easily do that” hey why don’t you nothings stopping you maybe your paintings will sell for millions give it a go

  26. Mslm Hamada says:

    Modern Art is expensive because it's the best way of laundrying money

  27. T Lam says:

    I don’t give a shit about the author, if your selling me a black square on canvas paper you’re getting 2 bucks at most cause that shit takes zero effort

  28. mike green says:

    Money launders and stupid rich kids with daddies checkbook or credit card

  29. Victoria Petrecca-Berthelet 20 says:

    I have a strong appreciation for intricate abstract pieces but I don’t see the value in almost plain canvases or easily reproducible ones

  30. Stanley Z says:

    I bet a kid can be rich from dodo

  31. Anvith Shetty says:

    Yep. I'll draw a yellow triangle and sell it for a whopping 10 million dollar.

  32. Zycklacon says:



    Everyone is an artist in the comment section

  34. Forty Nine says:

    whatever the meaning those are those are just paintings , not art.

  35. Brian says:

    As far as I can see, some people just randomly scribbled paint on paper and became rich and famous. It's art yes, but that doesn't mean it's not dumb either.

  36. Marcus C says:

    They're out here scribbling like kindergartners

  37. ꧂FrankThePussyFooter꧁ says:

    After looking at these shit paintings called ' art ' it would be discrimination not to call any canvas that had brush strokes not art

  38. ibeu mer says:

    canvas with a whole bunch of canvas: im about to fix this man's whole career

  39. THE GOOD CONTENT says:

    Two words: Money laundering

  40. I Cook Ravioli and You Watch Me Cook Ravioli says:

    The amount of skill and technique required to produce paintings which people label as "childish" is immense. I disagree with the woman in the beginning that art does not represent beauty. It does. But for me personally, that beauty comes in the form of expression of emotion. If it's a black cross, plain and simple, on a white canvas, with perfect lines and edges and right angles, I can find a lot of value in it. Given context, that painting can mean a lot and reflect multitudes of information. In no way am I excusing lazy painting, but I do think that modern art has an appeal in giving individuals an unfiltered way to produce and express their feelings.

  41. Juuichi Gatsu says:

    I do not agree to appreciate the artwork from the back story

    as a comic artist, I don't want readers to know how difficult it is to make a drawing and beg for them to appreciate it

    I just want them to judge the comic without considering anything else

  42. Dragon Fly says:

    Modern art is more like a currency

  43. Aasif Jawaid says:

    Money make your mind numb.

  44. Agent 「69」 says:

    Paint ur self and fall on a paper

  45. luan trieu says:

    The only real art is banksy

  46. Michael Chadwick says:

    Still stupid.

  47. Sri Raj says:

    There are things that are not understandable for normal individuals with normal intellectuality… pure art is all about bringing out the thoughts in subconscious mind ! Think big

  48. korpakukac says:

    Why modern art is so expensive?
    Cuz money laundering

  49. NOLWAZI says:

    0:20 This is complete RUBBISH. I've seen better heart felt art then this TRASH!!! I feel deeply offended in behalf of those who actually sacrifice they precious time to create an art piece that screams talent and effort only just to be payed lesser then this I mean so what they just rubbed paint and left there to dry that's not art.

  50. Sweet Nariza Sargento says:

    While watching this video my 8y/0 daughter ask me whats modern art..then she said whoah!!its wasting paint😅😅

  51. Ahmed Hussein says:

    Stupid ass art.

  52. Mr.Melon J says:

    So it’s not about the actual art,it’s about the “journey” and who the artist is? im not trying to be ignorant but I really don’t think much thought it’s out into a black square

  53. Lemuel Yosheb Bethsebeth says:

    Modern art is everyone piece, it's artist's philosophy and meaningless of life.

  54. mustapha riaz says:

    Lots of questions answered by non answered…. Yep that's some pseudo intellect.

  55. Ms R says:

    Such an illusion but if you think something is worthy and has a value then it does. Quality is value. Beauty is in the eye of the beholder and you have got to wonder if some people are blind. Some art is just unbelievably beautiful. Is it possible art looks better after a few wines? Do they offer free alcohol at art auctions? 🍸🍸🍸🍸🍸🍸🍸🧐🤔

  56. Ms R says:

    I accidentally wandered into a small art gallery once and the paintings were breathtakingly beautiful but expensive and trust me if I could afford it my home would be covered in these beautiful beautiful pieces of artwork. I am amazed at the talent of some people and art should be shared with everybody. Art needs to be explored much more in so many ways. Let's encourage creativity for all people no matter their status…art should be a way to express our feelings and experiences in life…free paint for all!!!!!!!!!! 🎨🎨🎨🎨🎨🎨🎨🎨🎨 art is a way that can give people quality of life in a bleak world where riches are for the minority. Share the wealth by giving free canvases to let the hopeful and broken and dreamers paint. The broken wings lost can be painted onto a canvas. Diversional therapy at its finest with a paint brush.

  57. Gost731 says:

    My toddler also randomly draws/scribbles something like modern art here on papers, books, n walls, d in house graffiti artist, alas, receive beatings instead, not millions $$$

  58. Ade Ayo says:

    Imagine what davinci would be thinking of if he sees such beautiful jargons

  59. Maui Caui says:

    Money laundering. You can click off.

  60. Jesse Arias says:

    Modern Artists be like: my squiggly lines are more abstract than your squiggly lines.

  61. Jesse Arias says:

    The irony is if these artists ever think to themselves "shit I messed up on this spot"

  62. Francisco Piccio says:

    Michael Angelo: WTF is this on the canvas?

    There is a reason that even in modern times, things like the paintings of the Sistine Chapel are still the standards for true art. Hell it's been there for hundreds of years, and yet humans still marvel at its beauty. IT'S ONE OF THE REASONS TO GO TO ROME!

    I'm not sure about everyone people, but unless I live wherever those museums are at, I have no intent on visiting a country just to look at a black square.

  63. Mikey. Cž says:

    This is a joke …. if you want to see art drop some acid and go to an alley way to look at a brick wall.

  64. Surftons official says:

    I painted my artistic square butthole on a square micro canvas. Starting bid is a Big Mac.

  65. Mikey. Cž says:

    She says true "masterpieces" 4:03
    I see what looks like a year old 4 idea of a penis drawing and then used a load wet paint to tilt the canvas to create streaks of pubic hairs.

    Why my dear this is a masterpiece. It ressonates with me very much so as this is a painting that I myself created one similar to this one, when I was in my younger years. 15 million ?

  66. juancalendula mili says:

    Even if it is just a dot in canvas . I want there to be a story, feel. It should move me ,thats art for me .

  67. SMV L says:

    1:03 this lady is dilusional. We already know the trickery behind the art market. You are not fooling anybody. Most art pieces are never even seen by the buyer. The buyer just wants the profit and many talentless people are looking for that buyer. Malevich found his.

  68. artist around the block says:

    I once saw this snarky lady who said,”Modern art is so expensive and attractive although you can do it you didn’t!!!

    I have many times idiot check the landfill at the edge of town!!!!!!


  69. Captain Oates says:

    A few years ago someone explained to me that art doesn't have to be a pretty picture. It could be anything so long as when you look at it, if it makes you feel something then it has done its job. I thought, yes I can relate to that so I started looking at modern art with a new eye. And with the vast majority of what I saw, what feeling did I come away with?
    "Are you joking? Is that the best you can do?
    There are some very good artists out there but the negative comments posted here are mostly very much deserved.

  70. Free Mind says:

    That's definitely not art 🎨 😒

  71. Aall Pprr says:

    So.. why is it expensive?

  72. DuckDynasty says:

    Everyone could do these so called "modern art" just buy a paint of different colours and then splash the whole thing on a canvas and tadah.

    $20 million dollars

  73. Kristina Haworth says:

    There is few An AbstrAct Artists who I actually like everything else? What? In abstract you still have to tell the story you must trigger viewer in to thinking or bring some emotional response otherwise there's no art there. Isn't.

  74. Arthur Morgan says:

    I got a art 2 dots of yellow 4 dots of black big triangle of black bid starts from $2.5million

  75. PES 2020 says:

    pay your tax or buy modern art

  76. M X says:

    It’s disgusting

  77. sactownism says:

    My 6 year old niece just got done painting and it is called "I HAVE NO IDEA WHAT THIS IS."

    10 million dollar is the starting bid.

  78. Marxistsurfer says:

    The popularity is equivalent to Instagram models: terrible perception.

  79. Abi X says:

    There's an astonishing number of idiots in these comments who don't know the slightest about the importance of art in each of our lives!!!! Ridiculous.

  80. death angel says:

    Existem dois tipos de bons artistas :
    1°-O que realmente faz um belo desenho ou uma bela pintura.
    2°-Aquele que consegue convencer de que aquilo que ele está fazendo é arte.
    Ps: o segundo é o melhor tipo que tem kkkkj ele faz um ponto numa tela e vende por 10 milhões…

  81. Ruen says:

    This is PROFOUND

  82. Diana G says:

    The point is not if you can replicate it, the point is the one who first did it. Everything can be replicated BUT who makes it first is what matters, that is called creativity and boldness! If you think you can make it, why didn't you at the first place?

  83. Michael Smith says:

    lol, so tldr a few artists get how to make meaning from abstract art but most artists are just making nonsense and claiming it represents something so most of the public sees through artists laziness and their bullshit

  84. Dennis Diamond B. Belvis says:

    So expensive for so stupid!

  85. Blue bastard bitch says:

    I hate modern art there’s no skill involved and people get so intrigued and they make an excuse that it has a meaning so the can make there shitty art more impressive honestly i feel like people with artistic talent deserve the money and all that not these “artists”

  86. Blue bastard bitch says:

    Bruh a 3 y/o can make mills

  87. 10,000 Subcribers with no videos says:

    A moment of silence for all the ACTUAL artists who go unnoticed

  88. 10,000 Subcribers with no videos says:

    I have a painting i made. its a blotch of paint made by throwing my paint brush at the canvas.

    starting bid: 50 million dollars

  89. LIiO dinGO says:

    Method to make money white LEGAL

  90. Draw do says:

    Draws 0.00000000000000000000001 of a square

    Bidder:10 million

  91. Alex H says:

    Money laundering

  92. StrangerBoy says:

    I will paint Red Color on a Red Canvas hopefully 100 Years from now it will become a masterpiece..😂

  93. ema balda says:

    Real artist: mades wonderful painting that took him months to do

    People: meh

    Random person: splash paint on a canvas worts that a 3 year old woluld do

    People: ill pay 3 million

    Me: wtf dude i can make that shit

  94. Xavier Etienne says:

    M O N E Y L A U N D E R I N G

  95. cookie says:

    All the artist that actually are really good don’t make millions per painting and the simplest trash does??

  96. Tim Pool's Beanie says:

    There is no true understanding of modern art, and anyone that says otherwise uses it as a tool to act superior to everyone else. And yes im an artist.

  97. Varun Alpuria says:

    waste colours on canvas, build up a nonsense story which nobody understands.. there it goes for millions.

  98. Gilbert Garcia says:

    I guess I was always a natural artist then

  99. Darth Vader says:

    Nobody wants this crap, we want megatron fist fighting mechagodzilla with king kong climbing the eye of sauron in space with jesus riding a laser shark!

  100. Luke Tipping says:

    *palms face*

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