Ways To Not Go Broke As An Artist And How The Music Industry Really Works Ep. 2 | Rules To This Sh!T

Ways To Not Go Broke As An Artist And How The Music Industry Really Works Ep. 2 | Rules To This Sh!T


(techno music) – For a young artist that hits big nine times out of ten they’re nearly not prepared for the real world. How do you expect an 18-year-old kid who’s never had any background in business to come out and do
anything else but you know, hey I want a nice car. I want to look good. And you in that stage. – Man, I must’ve spent $700 on some shoes, man, multiple times. – This is more expensive
than my Rolex, this was. – Mmhmm. – I don’t buy the iced out
grill, lost it in the same week. – Jewelry, put gold teeth in my mouth. – Diamond earrings, gone. – Weed, women. – Benz. – Five-star restaurants
and stupid shit like that. – My shoe game is ridiculous, my shoe game is like over $20,000. – He like a lot of that Gucci
shoes and the, see look. – I call these trophies. Every pair of shoes is over $500. – When I was younger, I’m thinking like okay, they give me this money to do this and we get to go shopping
and get this outfit and we’re going to dinner
with different people. And it’s like, oh yeah, you
guys order whatever you want. And then you realize, oh
like, we were paying for that. So you thinking like, oh like
we’re getting treated well. It’s like, oh no, that’s
all part of your budget which you have to pay back. Learning that was like real interesting. Oh my god, it’s like
where does the money go? You know what I’m saying, once it’s gone and you wake up the next morning you’re like damn brah, you probably shouldn’t have did that. But then you do it all over again, ’cause you know it’s life, and you need stuff to rap
about ’cause it’s lit. You got to get to the point where you’re making money way
faster than your spending it. – After we did Jay-Z American Gangster, that was my first $100,000 check. I never seen that many zeros on a check with my name on it like at one time. I got a fuckin’ $100,000? I’m buying everything. There’s no way you can adjust to that. People can tell you like,
this is going to happen but the fuck you are
telling me, I just got the biggest check ever,
I’m buying mad shit. Next thing you know like,
you check your account, it’s like where did that go? That shit gone. – Even if they were going to tell you Lord, trust me, you gon’ get this money. You’re gon’ want to buy this. And then you’re like I’m not gonna do it. But then sure enough, you do exactly what they say, you know. But and then, you realize,
okay, the waters hot. Let me now put my hand under there. But I had to feel that
it was hot, you know. – Artists who hit big very fast, get what I call the ga-zoo head. The big head on the little body. Next thing you know, they walking around they want green M&M’S backstage, the towels have to be warm,
and they basically spending up all their potential money
that they would’ve earned. That’s how you end up
with a lot of artists who don’t see a dime after they basically work their butt off. – I’ve seen tons of people
lose all their money. You’ve seen MC Hammer lose
like 20, 30 million dollars, like it can happen. – It’s crazy, ’cause like, we’re young. We got our first check,
and we went and did a lot of shopping, and they seeing that. So now, we’re like in
the financial advisor, all that stuff, making sure we don’t spend all of our money on stupid stuff. – I think I got $20,000, I
think that was my advance, and it was probably gone in 20 days. I got jewelry on, I got
a nice chick next to me, I got a rental car hook-ups and all that, but I you know, I don’t know if I’m be able to pay the rent next month. Shit woke you up fast, really, really fast. – It be like, we were broke anyway. And we recorded our album,
next thing you know, we sitting on about $250,000. We say, look, let’s just stay broke. Let’s not act like we got money. ‘Cause you know, Oakland is
kinda a wild town and shit. Lotta drug dealing, lotta
wild shit going on back there. And we get a call from Jive Records. And Jive Records is like
hey, you know, we interested. National distribution. So we did a deal with Jive Records. The album goes out, it just
sells crazy, crazy, crazy. Life is Too Short with the album. And we still aren’t allowing
ourselves to enjoy the money. We like man, let the company build up. And then the fucking check
from Life is Too Short comes. Like, 6, 7, $800,000. After that we like fuck
this shit, I’m like I want a fucking new Benz,
I want a fucking house. Fuck this shit. So we just, at that point
we just start balling. (dramatic music) – Now, I’m more interested
in spending money in like big stuff, like
restaurants to open. And anything that I could add to my bread, especially being in this contract where my music is controlled,
I had to branch out and find other ways to make money. – Jimmy Iovine told somebody,
I’m gonna say Snoop Dog, like when you first get
your big pay cheque, make sure you get a studio. Like, that’s very important because that’s gonna generate the buck later on. And I had that mindset when I got signed. I didn’t just go out and buy anything, I bought studio like immediately. – We just had to really sit back and put the money to good use. We started putting money in
videos and things like that, that moved the project forward you know. – You got to like wah-lah, you got to buy all this jewelry that you see, your idols and your rappers
that you look up to have. And that’s what you do it for. But you just got to be smart about it, ’cause some people don’t
get another chance. You can’t like get your first two checks and then spend half of it on a chain. – After the real shit, I’m like, Fuck, I should’ve saved my
money, what was I thinking. – [Common] A great
team, is one of the most significant things an artist
can have in their career. – In order to be a dynasty, you have to put the right personnel together. – [Nipsey] I didn’t have
a good taste in my mouth about who was inside of the industry – You have the best
musicians in the world. – That was the illest move
anybody ever seen in hip-hop. – How dare you? – I got a situation, let’s do something. – Have your team in place, and make sure you can trust them with your life. – You will never accomplish
the highest level alone. (music screeches) – When I first started, I would have like a guest list of 30 people. (hip hop music) And I remember one of my first concerts, I was opening for Redman and Kool G Rap. Some of my friends, went into
one of their dresser rooms and stole their stuff off
their rider, ate their food. I ended up having to pay for it. The promoter was like, we charging you, we know that was your homies. I was not ostracized,
but I felt, you know bad and it was just one of those things where it was growing pains. – Yeah that happens all the time, rappers blow up and they got all kinds of weird people around them. You know, you have your friends but you can’t ten of your friends with you on tour all the time. – The first thing I tell an artist is have your team in place and make sure that you can trust them with your life. If you do blow up there is
going to be serious money and you want to make sure you
know where every penny is. – Most artists get in the game, and they hire somebody they trust. Now the person you trust, isn’t always the person to be in that position. – It’s the homeboy manager,
it’s not a real manager that’s out there that has
success with various artists. – You got Raphael, Raphael he’s your man. – It’s the man who don’t know
his ass from his elbow either. – Raphael is loyal. – He’s trying to blow his artists up, so he’s gonna to ask to most dumbest shit, want the most ridiculous shit, and support anything
that that artist wants. – So they take advantage of
homeboy management, of Raphael. From the beginning, and then
ten years later they broke. (techno music) – And you like, man, these my homies, they ‘gon want their own building, you don’t even realize no more. But you know, at a certain
point you recognize that it’s could cost you not
only just your money, but opportunities and your career. – When they come in, they
gon’ be around ten people, and ten people turn into
five, and they’re just hanging around with two people, and
those are the two people that are just really doing something that’s helping them move forward. – When you do have those
people who want to participate in the music business with you, like, who really has the skills. And that just business. And the philosophy that I
would always tell Cassidy is like I can only give you
but so much opportunity, you gon’ have to truly have the skill and talent and desire to do it. (techno music) – I didn’t have a good taste in my mouth about who was inside of the industry, who really loved rap music, who got a passion about the art. – Let me tell you what
a whole wide industry paying attention to Nipsey Hussle. – [Rapper] Nipsey Hussle is a cheat – He sold his mix tape for $100. – How dare you, fucking
sell a mixtape for $100. – And then blew us all out the frame. – But you did it, I mean. – That means you don’t
even have to sell a lot. I heard Jay-Z bought ten of them. – Nipsey Hussle in my opinion, was like the leader of the free world. He was the leader of
like independent artists. – My name is Nipsey
Hussle, I’m a rap artist, an entrepreneur, a author, producer, and you know, a radical. – I like his music, I
like what he represents for the West coast and the culture. And I think he’s a very smart businessman. – His influence you know, was so huge when it came to him
dropping those $100 CDs. Which was really like a
publicity stunt in a sense because people were so
shocked that it was $100 they like, it must be good then. – That was the illest move
anybody ever seen in hip hop. – When I first got out to L.A., I really wanted to work with a L.A. based artist and he was the first artist
I really wanted to work with. – We trying to build a saying. Production, songwriting. – Yeah. – Man, at first I though Dallas was like an A&R industry nigga, trying to like, get a
promotion or something, by fucking with an artist. And that’s no shallow on Dallas, that’s my assumption on
the industry at that time. – That shit is fine right there. – [Rapper] What else was playing? – I seen what Dallas was doing, and I seen how he was moving, and he was just like you know, I got a situation,
let’s do something. – As a new artist, you’re
not going to be able to get Timberland, or Pharrell,
or all these people on the phone when you’re new, but I could get you in the
studio with these people. – Going to the club and
kicking it with him, and going on T, and using
bottle, and being on the same, fucking with Dallas, you
see who your person is. Like, alright, who’s going to be in the studio for you if
you really want to amazing. So I’m like separating from my advice. – By the way, it wasn’t easy to get Nipsey Hussle to partner up. – We just had certain times that we wanted and Atlantic was ready to meet us and become partners on the terms. – Y’all got to bare with
us, we bangin’ music loud – You can turn it up loud. – I just chose my label not even ’cause of the money or anything else, because you got to go out
for how they talking to you. So, from what they said to me, it just seemed like they
believed in me the most. – We have a great team behind us, that’s strong, that’s solid. – We have a lawyer of course. – And we have a couple other people that are in our corner,
you know what I’m saying, that are looking over, and teaching us the business side of things. – A great team is one of
the most significant things an artist can have in their career. Because at some point, you recognize that you will never accomplish
the highest level alone. – [Female Narrator] It’s
sort of the bread of butter at certain points. – Mm-hmm – [Female Narrator] Can we
talk about the business? We have had total silence. After you blow it out. – Y’all want some pizza or something? – Yeah – I feel like I’m about to
do the same thing I just did. – [Female Narrator] Sorry. – Oh. – Oh, we good? – Let’s go, you and me. – Alright. – [Narrator] That was great
man, thank you so much.

Dereck Turner

100 thoughts on “Ways To Not Go Broke As An Artist And How The Music Industry Really Works Ep. 2 | Rules To This Sh!T

  1. BETNetworks says:

    BET is sending all of our love and prayers to Nipsey Hussle's family, friends and loved ones. We will forever remember the mark he left on the hip-hop community and his legacy lives on. Rest In Power, King!

  2. bubba watson says:

    I was offered a contract when I was 17. 100g,,at same time i worked at McDonald's.
    I never read it, my dad, and his friend. They took me to a bar, rough place. And we talked. We never go to church, dont read a bible.
    And they said..son..youd be selling your life to thugs.gangsters.and people die quicker around those folk. My dad said, i dont want you to. I knew it was bad then..we needed money..but didn't need it that bad.
    I called as soon as we got home.
    Said i couldn't sign their contract. And that my dad would right up are deal.
    The guy laughed.
    Said ,your stupid. Bad decision, i would never get another opportunity. I sad thanks for everything, he hung up startled.
    He thought i didnt have a dad i guess. I was always at clubs, all. Night..

  3. John E Allen says:

    Junk nothing but junk which junk

  4. SouthWestKilla says:

    #RIPNip

  5. Najerea says:

    $100 MIXTAPE REVOLUTIONARY!!!!!

  6. Allen Warren says:

    Am I the only one who won’t to tie up and rob all these dumb fucks !!!!

  7. juntao11 says:

    Dumbest niggaz

  8. juntao11 says:

    Don't know any of these mumble rappers lol..

  9. carlista2010 says:

    A financial advisor is just a salesman …you have 2 keep your eye on them,at the end of the day they will be placing bets with your money.

  10. rashid muhammad says:

    When I get my first check I'll buy a business and I'll keep doing it until I get hella rich

  11. Lovely says:

    $700 shoes.. better go get some Legit Knock offs serves the same purpose shoes clothes on yo ass…. just sit back n analyze all the $ u wasted.

  12. Lovely says:

    D Dot…shyt woke u up fast

  13. Lovely says:

    Normal Civilians get our Coins with Nipsey advice own some shyt…Crowd Fund it….#TMC

  14. Lovely says:

    10 ppl… now Jesus n the 12 Disciples already tell ya cant have all them around somebody gona do some dumb shyt that gona demise you

  15. Lovely says:

    Nipsey Hussle Hair Style… I'm getting me one.. go get urs… 5/20/19

  16. Mel says:

    Youve just sold yourself anything you make is theirs does this sound a bit like trafficking anyone

  17. 54321 12345 says:

    If my friends ever say you're not real no more I'm going to tell them I rich b****.

  18. kingShango Sativa says:

    When you pull that bold move that opens up a new gap out of the box
    #ripnip

  19. Church mob177 says:

    nipsey is a legend money management business owner very smart individual

  20. Omar Santiago says:

    "I'm buying everything"!!….

  21. LilKushiiVEVO says:

    Tip: Don't spend the money they give you.

  22. suraqah haroon says:

    R. I. P Nipsey Hussle
    πŸ™πŸ™πŸ™πŸ™πŸ™πŸ™πŸ™

  23. JJ Queen507 says:

    Nipsey πŸ’™πŸ’™πŸ’™πŸ’™πŸ’™πŸ’™πŸ’™

  24. SPaul S says:

    All these rapper going to hell better them then me thanks you God

  25. TheBasticBoom says:

    I just dont see any brains in these youngsters who get 20k check and spends 10k on a chain, thats straight up retarded.
    I dont respect any artist that flex with chains and watches and cars.

  26. KinG CaL says:

    It's f*** lit!

  27. RellyRell Exclusive says:

    Basically: this episode is full of Satanist celebrities.

  28. ShayDale says:

    This is just ignorance.

  29. Mr Yeboah says:

    RIP MY GUY

  30. Daryl Pickines Jr says:

    That mane said a gazooo 🀣head big head little body 🀣🀣🀣

  31. Kim Williams says:

    Mc hammer also gave his friends jobs and looked out for people

  32. Rico Kendrick says:

    Lesson learned to all these artists

  33. Simon B says:

    1:59 β€žim buying everythingβ€œ bruh πŸ™„

  34. ZuRriX says:

    Nice.

  35. VapeKing says:

    I think rappers made alot more money when Too Short came out cause folks was buying cassette tapes and cd's nobody buying that shit nowadays. Im 46 now so I was listening to Too Short in sixth grade still one of my favorite of all time him and Eazy-e.

  36. BLeeStudio says:

    Shorterm think longterm homies buy a studio invest it in stocks….

  37. MrDg2400 says:

    TI son had financial struggles??

  38. Monalisa Monalisa says:

    If None Of You Can really see the truth behind Nips Death…. Then None of you has a right to speak on his success…. This man was taken out for moving his people higher without authority by the Whiteman…. And you all know dam well behind every successful Blackman In the Industry and Hollyweird Is an Elite Whiteman still controlling his fortune!!!!…… Your all sitting here talking on how Nip was a Genius…. But none of yall are fighting back against your oppressors!!!!

  39. Melony Water says:

    Never heard of most of these artist.

  40. Zay says:

    Basically because they don’t have fathers your subject to be irresponsible.

  41. Zoe Banks says:

    Go listen to my new song on YouTube. Zoe Banks- On the road. You never know you might like it if you do subscribe to my channel for more Help a Younging on the come up achieve his dreams Show support πŸ”₯πŸ”₯πŸ”₯πŸ™πŸ™πŸ’°πŸ’°πŸŽΆπŸŽΆπŸ’ͺ🏻

  42. david lopez says:

    I guess the word " Lit " means "
    " ignorance " and ignorance is Bliss that's the moral of the story

  43. yesmin Reeves says:

    RIP nipsey,we love and miss you king

  44. Shyann1 says:

    So, I happen to watch this and I swear…, when u lust after material things , this is what happens.
    When u Love God….this won't happen ok. Peace

  45. fedner simeon says:

    I want the Evil doers to know, you're time is up,..In Christ Jesus i will end you,..And if Satans reading this, you've already lost.!! I didn't come here to get likes or be friends with evil doers, you're finished,..U know who you are,..You evil doers are like Cockroaches, u still breathing? Well u won't be, dick down evil doers throat choke on that with balls added to it. You've become like Sodom And Gomorrah, u have no life in you because you're without Jesus Christ, and you know i'm not talking about the righteous. I love Jesus Christ, if u hate him, u hate me. Don't u get it?? Their are so many believers who are willing to work for Christ everyday we who are in Christ do this we don't do evil, we are showing love,..Kindness, and Charity. What is it u evil doers want?? Money,..Fame,..Prostitution?? You'll get NONE of that, Jesus Christ will destroy you with the breath of his words you evil doers are cocksuckas in death, how many times u heard a guy say, these cocksuckaz deserved it, you hear it in video games etc. Yeah, how does it feel to know that you're own creator decided to ERASE you like a drawing on a piece of paper,..I read a part in the bible where it says when the Lord is finished with you he will turn his back and not even look you, as u die.

  46. JN Marketing says:

    Always invest and buy things that bring in more money

  47. Chicagorilla says:

    Why does Dreezy lips look like dryed out turkey links …

  48. Upson Pratt says:

    The dude that bought the studio with his first check was definitely thinking ahead! Now he doesn't have to pay for studio time anymore, and he can make more money recording other people! Studio time is extremely expensive. Smart move on his part.

  49. Ricky Wilcoxson says:

    R.i.p Nipsey I swear this ish ain't fair

  50. Live with Loloree says:

    Swear all I’m worried about is studio time!

  51. sneakypete says:

    Best way to not go broke is fake your death cause sales skyrocket after every time…

  52. Gregory Gibson says:

    One of the first millionaires I met became a billionaire he was still driving a chevy truck that was 20 years old. You could see one of his trucks rolling down the highway everytime you go to work. All 500 thousand of them. He could walk up to you and start talking to you for 60 minutes and you wouldn't know him. He dressed like a bum. When he died all his kids became billionaires. And all those trucks are still rolling down the highway. All that extra shit is bullshit. No one has to know you are rich. That your ego and you will stay broke if you listen to it.

  53. Chris says:

    I’d spend at least 5k on pro club shirts, balmain jeans & a couple suits. Rest would be studio equipment, opening fast food restaurants etc.

  54. Franswa PRINCE says:

    Ugk 4 life

  55. JagSTR Guy says:

    RIP Nip, Damn!

  56. Image imagine says:

    It's easy to fake everything these days , and they do it to please the fakes the only ones like being entertain by b*llsh*t

  57. Thought-Provoking Inspiration: Self-Help says:

    Nipsey, the god πŸ™πŸΎ

  58. DJLNR MCMLXXXI says:

    Nipsy and someone else were for sure related, use your brain and forget social media. Nipsy was harder to take out than the latter, they finally caught him slipping, maybe a old skool friend set him up once the old school friend realised who he was related to and the fact he never ever said he was related either.. USA is crazy, always taking other people's stuff by force. Real music has nothing to do with the music industry, all music industry music sounds exactly how I expect and the lyrics that go over it, it's like a storybook of non originality like five hundred cooks around one pot with no heat!!

  59. homegyrl says:

    These artists never heard the TLC story when Left Eye broke down how they was broke after going DIAMOND?!

  60. Powelish Xx says:

    Now BET. using nipsey as clickbait…smh

  61. HighAsFuckYo No Cap says:

    "At that point we just started"…fucking up.*

  62. Aaliyah Fan says:

    9:04 rest in paradise King nip πŸ–€πŸ–€πŸ–€πŸ–€

  63. Wayne Muldrow says:

    Main way not to go broke: Stay away from the Bitches…….

  64. Ryan Lawson says:

    And they wonder why Nipsey is dead now.

  65. DiamondRubyJewel says:

    NIPSEY HUSSLE WAS ASSASINATED JUST LIKE THEY ASSASINATED MALCOLM X , MEDGER EVERS AND MARTIN LUTHER KING JR. WAKE UP. SINGING SONGS AND PAINTING MURALS IS NOT ENOUGH. BLACK PEOPLE SHOULD DEMAND TO KNOW WHO'S PAYING FOR ERIC'S LEGAL REPRESENTATION

  66. thegreatwhitenorth says:

    Domani harris is T.I's son for those of you wondering who he is

  67. Gerrie herwijnen says:

    Buy shitty designer u dont need. Just to show off.. πŸ™ˆ i prefer Nikes ore sneakers save the rest.. go once ore twice a year on holiday so i can see the world.. and im not ritch i work in elektro.. im my own boss in Europe.. i make like 2200/2500 whit taxes payed.. i pay rent 600/750 gas power.. i got a car go to gym.. i got left like 1000 to spend.. and i save 200 a mond for like 10 years now πŸ‘€βœŒοΈπŸ€™

  68. Brian Mittoo says:

    The reason why you're broke…. you make a documentary with loudass background music running along side it…you still haven't learnt…
    No sympathy..
    Still dropping the mic

  69. Noartist says:

    didn't realize green M&Ms were so expensive

  70. Edward Gore says:

    9:45 +……The first time I had ever saw or heard of Nip was when I was watching this some months b4 he got killed.

  71. 7A says:

    i never heard of any of these phucksticks.

  72. TheSeraphimofextasy says:

    I cant see any reason why one would want to subject themself to something like that, one would make more money singing out on a street corner with a money can next to them.

  73. Nelly says:

    It’s great seeing Domani in this

  74. Hennessy Faust says:

    0:32 . kid be like . that is more expensive than my rolex…(copper showing) – u might wanna check that rolex kid, because it might be fake…smh

  75. XxXZombieoxideXxX says:

    If you can’t manage $3k you won’t be able to manage $300k. It’s all about how well you manage your money.

  76. Michael Gabriel says:

    why does nipsy look and sound like the real snoop

  77. Verbal Kint says:

    TMC🏁

  78. jack brown says:

    RIP king nip

  79. LaTonya Long says:

    EVERY aspiring artist NEEDS to watch this clip….

  80. MIB says:

    This was sooooo good!!!!!

  81. 9INE 8TEEN says:

    Nipsey was so slept on πŸ™

  82. peeky27 says:

    R.i.p. Nipsey Hussle

  83. Randy So Cal says:

    Artist should stay independent im a indie Artist Eric Holder Took Nipsey Hussle from the world Rest in peace Nipsey

  84. Jay Free says:

    Dreezy is so authentic to me! She's heavily underrated and I think she's one of the hottest female artists out when it comes to lyrics.

  85. flip dibiase says:

    most of these kids never had shit t.i son should kno better

  86. Dick Tator says:

    Listen this is NWO so no rules to this shit yet cut a check fuk shoes fuk fame fuk trapping I've trapped y'all to expose the 12 so….

    Get up on my level I'll be ready for my vacation and time off and life wit my family like royalty that they are….

  87. Felicia Dependable Angel Services says:

    great video and information but these people that were inviewed are not financial mind, me being an Extreme Couponist I can show them much love from Port Arthur Texas

  88. Lovhare Brown says:

    So.. do movie stars go through the same mess ??

  89. Yousif Omer says:

    First thing to not go broke
    Don't buy alot of shit be humble

  90. Adan Pineda says:

    Happy cday nipsey πŸ‘

  91. Carlos Ramirez says:

    Gah
    Treeerr

  92. RellyRell Exclusive says:

    Every individual who's in this series just know they sold they soul to the devil & can't persevere it back.
    Nipsey Hussle is one of them, sorry but not sorry.
    How is it to gain the whole world but lose it on judgement day.

  93. TriplettFaye says:

    Matthew 16:26 "For what benefit will it be to a man if he gains the whole world but forfeits his soul? or what will a man give in exchange for his soul?"

  94. Syra says:

    Wow got to be careful πŸ˜‡

  95. Kirren Degeneres says:

    Who else said β€œbumpin and bangin” at 10:55?

  96. Peach Glow Reyah says:

    these "artists" are drowning in debt, sucked in too deep

  97. Peach Glow Reyah says:

    paper money

  98. barrow toussaint says:

    RIP Nipsey Hussle

  99. Deanthony Halmon says:

    Domani Harris u spoiled mfr u should know da business both parents are successful

  100. Poopsie Guillory says:

    Nipsey Hussel's move was ILL!!

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