Have you ever wondered how artwork gets created? Does it just magically appear? Does an artist just paint an image and presto it’s ready to go? It may look like magic but I’ll let you in on a secret, It’s actually a lot of work! At Wild Apple the process is alot more involved than you may think, with more people than you may think. Wild Apple brings artwork to companies, who use the artwork to make their products more beautiful and marketable Let’s take a behind the scenes look, at what it takes to go from an artistic germ of an idea To getting the artwork into the hands of the customer. Where do ideas for new artwork come from? The answer is all over! Sometimes ideas are straight from the creative brains of our artists Our artists are naturally imaginative people And are always thinking of new ideas to paint. Often our art directors prompt artists with new ideas At Wild Apple we keep a constant eye on trends. What’s in retail shops, what’s showing up on design blogs, Shelter magazines and social media. and very importantly, our customers tell us what they want. They have come to realise that by collaborating with us on new ideas they can get exciting new artwork for their products. From the kernel of an idea, usually the next step is to gather visual references subject matter, theme, color, style, look and feel. And just to be clear, these are references Wild Apple is all about originality and respecting copyrights! Some ideas are turned into formal Concept Boards, you might call it a design brief. Our art directors use these references and concept boards in discussions with artists It’s a collaborative process most of our artists love getting ides and artistic stimulation, and then they add their own creativity to the work Then the artist gets to work painting or creating in whatever medium they use. If the artwork is intended for a variety of products the artist may provide borders and patterns that can be incorporated onto those products While this seems easy it is often the most challenging part of the process for artists. In some cases we test an idea with customers before spending too much time on a project What happens when the art comes in to Wild Apple? Some art comes in digitally, whether it was digitally created, or the artist has an high quality scanner or photography system. Much of the artwork arrives in a physical form, such as rolled canvases In this case we digitally photograph the art in a high resolution museum quality format. Our camera is so large it occupies its own purpose built room. Sounds like we’re almost done, right? well, hold on! because this is where Wild Apple is just getting started! Each image has to get a unique identifying number. If that sounds boring, remember that thisnumber ties directly to the royalties paid to the artist for any product sold with their artwork on it. The art needs a title which seems a little mundane but it’s hard to keep coming up with creative names. Our digital image guru checks every image to ensure correct color in the digital file. The master digital file has to be entered into our computer database library along with digital files different resolutions for marketing and website purposes. Designers create marketing presentation sheets to show how the artwork might look in different formats or different kind of products In some cases they convert patterns into repeat patterns for fabric, wallpaper and gift wrap. Our digital librarian tags each image with keywords to make it easy to search online. This goes into the metadata associated with the image Copyright notice is built in to the image data. Designers create marketing look books, one for wall décor, one for licensing every month and of course the image goes up on our website. now the artwork is ready to go! and this is where the sales process begins but that’s a different chapter, maybe for another video. we hope you’ve enjoyed this brief tour of Wild Apple’s art creative process. like most things worth while, in business and life it’s not as easy as it looks from the outside. but we love what we do!