Articles , Blog August 26, 2019 100 Comments The hilarious art of book design | Chip Kidd Related posts: Chip Kidd: The art of first impressions — in design and life John Maeda: How art, technology and design inform creative leaders Street Art for Hope and Peace | eL Seed | TED Talks New bionics let us run, climb and dance | Hugh Herr Dereck Turner Post navigation The art of the metaphor – Jane HirshfieldHow to Paint Like Frank Bowling | Tate 100 thoughts on “The hilarious art of book design | Chip Kidd” Dan says: May 14, 2019 at 8:13 pm I will call you Sassy Aaron Sorkin Reply Jonas Köbele says: May 14, 2019 at 9:50 pm as a german KeNoof cracks me up 🙂 he means Knauf, right? Reply Rick Harlan says: May 14, 2019 at 11:56 pm He uses at least three distinct energy levels. For example, about 8:20, he goes down to a matter of fact tone when he's listing the designer's responsibilities, which sharply contrasts with the outlandish style of telling the stories. This technique is really effective. And really hard to do well. Reply Ratnabhsl says: May 15, 2019 at 9:30 am A bit of a wanna-be by the looks of it. Impressed with his designs but not with his wanna-be eccentric pitching style. Reply DeadEndFrog says: May 15, 2019 at 4:26 pm " i just traced someone elses drawing "Great art tho Reply Frank Zaffuto says: May 15, 2019 at 5:12 pm 15:40 Cuil result? Reply Georgina Toland says: May 17, 2019 at 8:04 am Oh my gosh! I remember shelving these books at the bookstores where I worked. And yes, it made me want to read them. Years later, I can still recall how these books looked, just by their titles. That, my friends, is TALENTED BOOK COVER DESIGN. 👍🏼 Reply DoubleBeryl says: May 18, 2019 at 1:08 am osama tezuka… Reply Hobostarr180 says: May 18, 2019 at 8:37 pm his crooked glasses are hurting my soul Reply Lynne Jones says: May 22, 2019 at 10:20 am I wish he’d explained why he’s dressed as Billy Bunter. I thought he was going to refer to the illustrations. Brilliant talk though. Reply Mikha says: May 23, 2019 at 11:39 pm the more eccentric markiplier Reply DonnaMarie113 says: May 25, 2019 at 3:18 am By incorrectly reading title, I thought TED Talk was going to be about designing "childrenn's" book covers. Reply geezusispan says: May 25, 2019 at 4:55 am Temple: Often called the arm, this is the piece of the frame that extends over the ear to help hold the glasses in place. Reply Fat2Mad says: May 25, 2019 at 12:57 pm 8:02 More like from someones head, to his hand, to his paper, to his scientific book illustration, to Chips hands, to Chips tracing paper. Reply William Evans says: May 25, 2019 at 11:50 pm Chip Kidd's broken glasses are part of one of his 'looks'. He wears many styles depending on the occasion/impression he wishes to convey to his audience! Reply deemah says: May 26, 2019 at 10:58 am i’m sorry but the mic is awful and the lip smacks are so distracting (and disgusting) Reply dbptwg says: May 26, 2019 at 3:37 pm Masterfully wiggled, sir. Reply Van Dolmatzis says: May 26, 2019 at 6:01 pm you must always judge a book by it''s cover. Reply Helena de Troya says: May 26, 2019 at 10:59 pm Is it bad that I didn't like most of his book covers? Reply readme info says: May 26, 2019 at 11:34 pm Why do THESE types of gays ALWAYS have to act like THIS stereotypical presenter? Reply Blanche Konieczka says: May 27, 2019 at 1:06 am I love books. Have considered a kindle to reduce my book clutter. Dodged the kindle bullet by giving away the books I'm sure I won't read again. Problem solved, now I can keep relaxing in the tub with a book and a drink. 💖 Reply Casady Dixon says: May 27, 2019 at 4:34 am He looks like Scott Thompson's older brother. Reply Bruce B says: May 27, 2019 at 11:13 am So basically he appropriated the skeleton art that appeared in some type of journal for use in creating the logo for the book that was later used in the movie. OK….. mediocre artists create, excellent artists steal. Reply Ara Pehlivanian says: May 27, 2019 at 4:38 pm That was fantastic. ❤️ Reply Philosophiezerstörer Kant says: May 29, 2019 at 11:41 pm In Alfred A. Knopf, the "Knopf" is pronounced "Kno-pf", with both the "p" and "f" sounds pronounced, not "Knoff", with a silent "p". Reply Ali raza says: May 30, 2019 at 5:01 am 12:52 🤣🤣🤣🤣😂😂😂😂 Reply Yozhik v Tumane says: May 30, 2019 at 7:15 am The silly behavior and stupid looks makes it difficult to focus on the content of this talk Reply Carlo Antonio Martinelli says: May 31, 2019 at 2:03 am One would wish that such a gifted person could manage to wear a jacket of the correct size – the ironing of the trousers is optional. Reply Aditya Santhanam says: June 1, 2019 at 4:24 am Why not make books look like they used to. High quality solid books with leather binding and embossed gilt letters and design. Clean, simple, classy, and good looking books. Reply christdolphin69 says: June 1, 2019 at 9:38 am what an irritating girlyman Reply Jack says: June 1, 2019 at 12:21 pm I thought barbershop quartets had four members? Reply Tony Pressley says: June 1, 2019 at 5:14 pm He's like that co-worker who is always trying to be the life and soul of the office, who has a poster that says "You don't have to be mad to work here…" Reply Thomas Neal says: June 1, 2019 at 9:47 pm This strange man just might be a genius Reply Morahman7vnNo2 says: June 1, 2019 at 10:17 pm I'm not going to lie, that's something creative stuff right there, he knows how to keep an audiences attention. Reply Wheat Germ says: June 3, 2019 at 12:13 am I hope that all the self-publishing authors out there take note: your self-made cover design really *sucks*. This is not a job for amateurs. Step away from the script and seek professional help. Reply Steven Corley says: June 3, 2019 at 4:58 pm Brilliant Reply Scumbigula says: June 3, 2019 at 11:11 pm the worst part is that the trex skeleton was incredibly outdated Reply Melaa Ramirez says: June 4, 2019 at 9:29 pm This ted talk is equal to an advertisement sold as "new and profound philosophy". But it is just a dude asking for people to continuing buying books because of his job and reasons. But he is adorable Reply jl smith says: June 5, 2019 at 3:12 am I love the smell of books. The older the book the better. Reply Aric Wood says: June 5, 2019 at 3:44 am Love it when Wes Anderson directs a TedTalk Reply Lucieniibi says: June 5, 2019 at 3:45 am Ended up only watching a little, because even at 2x speed he still wasn't able to get to the point. Reply SleepWoke says: June 5, 2019 at 4:29 am Genius Reply magicbuskey says: June 5, 2019 at 5:10 am What a cool character! Reply TheTillinger123 says: June 5, 2019 at 12:26 pm So exhausting to watch. His designs are´nt bad but the way he presents himself is very taxing. Reply James Shelnutt says: June 5, 2019 at 2:43 pm his glasses are crooked Reply Muarif Sumahar says: June 5, 2019 at 8:07 pm that one weird uncle Reply NoBigDeal 18 says: June 6, 2019 at 12:34 am U gay. Reply Sevish says: June 6, 2019 at 8:03 am Excellent book covers, I would have liked to see more examples of them in this talk. Reply lennier1 says: June 6, 2019 at 2:33 pm Mad as a hatter and proud of it, gotta love that guy! Reply Käse Vernichter says: June 6, 2019 at 3:41 pm He really is not funny but interesting Reply Rebecca E. Webber says: June 6, 2019 at 8:26 pm Best personality on TED! P.S. One of my students got a tattoo of my first company's logo on their wrist to remind her to always love herself first. Maybe not as cool as a dinosaur on your leg, but still pretty cool! Reply 52memor says: June 7, 2019 at 9:24 am This guy is hilarious and informative Reply typograf62 says: June 7, 2019 at 6:47 pm Two years ago I found a book on sewing techniques at the recycling dumpster (impossible to translate but reuse is allowed and encouraged). It was old, 2. WW, shirtings cover. I got it home and smelled it. I know that book! And sure enough, I already had a copy. So I returned it so that somebody else might get a chance. Penguin had a book for sale. It's title was not shown on the cover, it was covered with a block of black ink. I instantly knew the title – only one book fits such a cover. So I bought it. Reply delirium 341 says: June 8, 2019 at 9:03 am He's soooo not funny -_- still, interesting talk Reply lusia permita sari says: June 8, 2019 at 2:00 pm Creative presentation for a creative mind.. gotta love this guy! Reply John Blyth - Composer, writer says: June 8, 2019 at 6:58 pm Brilliant man. Captivating performance. Reply Faustin Gashakamba says: June 8, 2019 at 8:05 pm I am simple man. I download templates on google and Bam, I have my book cover ready for printing. I have no time for all this nonsense! Reply Overworked CNA says: June 10, 2019 at 8:37 pm What a funny, unique, thoughtful guy. This was so enjoyable! Reply Serai3 says: June 10, 2019 at 8:37 pm Thank you, Chip, for being a standard bearer for REAL BOOKS. Reply Unknown Entity says: June 11, 2019 at 10:11 am His suit looks like he's trying real hard to be an anime. Reply Duke Makedo says: June 11, 2019 at 6:11 pm He makes a bad first impression. Dumb shoes for an outfit that includes a jacket. Dumb jacket. Crooked, broken eyeglasses. Jarring haircut. Reply glebeboi says: June 11, 2019 at 6:34 pm make me wear a skanky Lady Gaga mic. Funny cos they used to be referred to as Madonna mics. The comparison battles continue on. lol Reply aquasun3 says: June 12, 2019 at 1:22 am Tough Crowd Reply Stephanie McKinney says: June 12, 2019 at 9:31 pm absolutely fantastic!!! Reply Phil Courteney says: June 13, 2019 at 8:27 am One thing with TED talks from the more comic speakers…that ONE PERSON who's unique laugh is just that liiiiiiittle bit too loud and quick on the jokes. Now I've said it, listen out for it, you'll know who I'm talking about 😉 Reply Kathryn McGehee says: June 14, 2019 at 1:19 am He's one of my art heroes. I was lucky enough to listen to him speak with a handful of graphic design students when I was in college. Most fun lecture I've voluntarily attended. Reply Fantastic Situation says: June 14, 2019 at 6:46 pm i more so clicked on this cause hes called chip kidd Reply Funny Geeks says: June 14, 2019 at 8:02 pm Dude talks a little slow, watch at 1.5+ speed. Reply CrisMelo DotCom says: June 15, 2019 at 5:18 am why is the volume so low? Reply Joe Lee says: June 15, 2019 at 5:37 pm I'm glad to hear anyone speak well of books and, or their covers. Reply magnusm4 says: June 16, 2019 at 8:10 pm I know that sensation. Smell of new cut grass, a burning kindling fire, a new tool of metal, new fresh rubber on a tool, a new book, paint and the pavement when it's still being placed Reply A Frica says: June 17, 2019 at 3:58 pm To be fair, that dinosaur design didn't come from his head but from someone else's scientific sketch. Reply Karl Vincent Garcia Castro says: June 18, 2019 at 3:28 am Anyone noticed how J.M.W. Turner is enjoying the scene from the characters of My Name is Red Reply Lim Xin Hui says: June 18, 2019 at 9:13 am i don't understand why the covers of hepburn and dietrich are that way? can someone help me? Reply Kristoffer Nagel says: June 18, 2019 at 5:06 pm that flamboyant cover designer giving me some Robin Williams vibes here 12:43 Reply Amanda F says: June 18, 2019 at 7:15 pm Liked the video as soon as he did his "skanky dance" lol Reply louiecastle says: June 18, 2019 at 7:34 pm I think you probably had to have been there … Reply Dubstep Coast says: June 18, 2019 at 8:24 pm This one was the best I've experienced Reply Nadya Goncharuk says: June 19, 2019 at 5:51 am WHATS WRONG WITH THIS MANS GLASSES Reply vealck says: June 19, 2019 at 3:43 pm So much overinterpretation of very basic designs. Reply DustinJJ98 says: June 20, 2019 at 4:16 am his glasses on lean Reply Wolf Lahti says: June 20, 2019 at 7:15 am This guy thinks he is more clever than he is. Reply D. Aardentvarkitage says: June 21, 2019 at 11:20 am He gets his jackets tailored at same shop as Capt.Kangaroo. Reply The Proxy says: June 22, 2019 at 8:30 am I would love him to talk about really bad book covers. Like all those teen novels with the same looking girls on the cover. Reply Anthony Griffin says: June 22, 2019 at 4:22 pm My father always said "Never judge a book by its cover" – which is why he lost his job as Chair of The National Book Cover Awards. (joke copyright Stewart Lee, not me) Reply gekkeredon says: June 22, 2019 at 5:11 pm great talk but not a fan of his book covers. Pinguin has the best designers! Reply William Zwicky says: June 22, 2019 at 7:42 pm 12:53 "Try experiencing that on a Kindle." Sorry buddy, I just did. 🙁 Reply Ryn The Mage says: June 23, 2019 at 4:14 am Dry and 1Q84 are two of my favorite books, and the art is what convinced me to pick them up! Reply ThePlasticJones says: June 23, 2019 at 6:46 am Superb presentation! Reply xl says: June 23, 2019 at 11:22 am One of the fakest job I know Reply 57thorns says: June 23, 2019 at 10:34 pm The part about the Dry cover is really a good example of knowing enough about the rules and why they are there to break the rules in a way that works. Reply Rex Benny says: June 24, 2019 at 12:24 pm WHY IS THIS IN MY RECOMMENDED? Reply Dariya Tukhmetova says: June 25, 2019 at 3:18 pm wow, such a great speech. I have never thought about people behind book cover. He made very simple and clear appreciation for book cover designers. thank you very much TED inviting mr Chip Kidd Reply DKT1970 says: June 25, 2019 at 5:27 pm He's good Reply Sanjana N says: June 25, 2019 at 10:18 pm he's like an animated character Reply Angela Em says: July 6, 2019 at 5:07 pm What an excellent speaker with such peculiar humour! And the theme of the talk is very appealing to me, book design in a funny mode speaker mood, yey! 📘💖🤣👏🏻👏🏻👏🏻👏🏻 Reply Ground Hog says: July 9, 2019 at 11:58 am Great talk…his glasses were hypnotic…were we all just hyp…¥π®bg.*…never mind. Reply Luke Teichert says: July 9, 2019 at 7:53 pm So many questions:Why are people laughing?What's up with his glasses?Why are people laughing?Why is a headset skanky?WHY ARE PEOPLE LAUGHING? Reply LRGonzales says: August 2, 2019 at 2:12 pm I wish he'd intonate some of these sentences differently Reply angle fromsky says: August 11, 2019 at 9:47 am One guy in the audience was paid to laugh out loud, and he did it very well Reply Leave a Reply Cancel reply Your email address will not be published. Required fields are marked *Comment Name * Email * Save my name, email, and website in this browser for the next time I comment.