Creative thinking – how to get out of the box and generate ideas: Giovanni Corazza at TEDxRoma

Creative thinking – how to get out of the box and generate ideas: Giovanni Corazza at TEDxRoma

Translator: Michele Gianella
Reviewer: Elisabeth Buffard Sometimes, easy means difficult. Have you ever been assigned an easy task, which for you is actually
very difficult to perform, and maybe for nobody else? That is when you experience frustration. I have experienced that
when I started taking singing lessons, and my teacher told me
to breathe with my diaphragm. That’s easy, it’s our natural breath,
but actually very difficult to do, and it’s a secret of the great singers. It’s similar to what happens when a boss comes into a meeting
and tells you to think out of the box. Come on, give me your creative ideas. Think out of the box. I want to hear that. I need innovation. Easy, simple, but actually
very hard to do. You need to practice. You need to know how to get
out of the box, where to go, and how to come back inside the box,
because that’s where we live. We actually live inside our boxes. I want to ask these questions. I asked those questions to myself. This presentation is a little journey
through my answers. I hope that some of these
will resonate with yours. The first thing is to ask, why. Why should you really go out of the box? Because inside the box, we feel safe. We agree with everybody else. And when we go out,
we risk our reputation. We worked so hard
for a lifetime to build it up, why should we risk it? Is this something which is a luxury,
that only a few people can do, or is it really a necessity? Why? Think of our lives today. We are really a part of a network. We are nodes in a network. We share information in a real time, and we, in the end,
all possess the same information. That’s the end of it,
and that is a scary thought. If we all possess the same information, what makes a difference between ourselves? Where does our dignity
as human beings lie? It really depends on what we generate
with that common shared information. To think creatively, to go out
of the box, is not a luxury. It’s a necessity for us,
and for our dignity as human beings. Which box are we talking about? We must have a clear definition, so that we are really talking
about something specific. It’s not our mind;
we cannot think out of our minds. It’s a boundary within our minds. The boundary between what we know, and what we haven’t still,
or yet, thought about. What is our mind? What is our knowledge structure? It’s an emergent phenomenon
out of the complex mechanism, which is the brain. We start with initial conditions,
our genetic heritage. We have boundary conditions,
the environment. We have indirect experience, years and years spent
in school and University to learn what other people have thought, what other people have discovered, what other people have created. Then, we have our own direct experience, our successes, our failures
that really make what we are. All of this builds the anthill
within which we live, and we live very well in that. Whatever we think inside that anthill,
that box, we feel safe. Whatever is outside, it’s invisible to us. We don’t know what it’s outside. That is why it’s so risky,
because nobody else knows. We are faced with something
which is necessary to our dignity, but actually it’s very difficult to do. How do we go out of the box?
How do we do that? What are the mechanisms? Do we need to wait for an apple
to fall on our heads, or are there some specific techniques? Reality is out there
for us to perceive it. It’s beautiful. You see these flowers. We have a lot of ideas,
which is our convergent information, the dominant ideas. Whenever we need to think
about an area, a focused area, we have ideas on how things should be. We have requirements,
we have specifications. We know how things are, because that’s the way
they always have been. But if we want to go out of the box, we need to add something more,
a little spice, something which goes beyond
the convergent information. Something wrong, something absurd, something which apparently
is not relevant, something which takes us far. This is what we call
divergent information. We need a little bit
of that divergent information to cross the borders within our minds, from what we know
to what we haven’t yet thought about. This is the essential mechanism
that is necessary, and it takes us to a place
where we don’t really know where to go. We are suspended. It’s like the middle game in chess. Where do you go
once you’re out of the box? You have no preset direction. It’s really a potential situation that brings us to a feeling
that we should immediately go back. This does not make any sense. Let’s go back to safe place.
Let’s go back inside the box. That’s a temptation
that we need to resist. We need to value long thinking. Normally,
we talk about brilliant thinking, fast thinking, deep thinking, but here we’re talking
about something different, long thinking. What does that mean? It’s some thought that takes us far. It’s as if you were reading poetry
or listening to music. You don’t judge the single notes. You don’t judge the single words. It’s the ensemble that gives you
a feeling, and takes you far. We must do the same thing
with our concepts. We need to go far. We can use association of ideas, combination of ideas,
extraction of principles, and application of those principles to areas where they were
never applied before. We need to be open-minded.
We need to be fluent. Look for alternatives,
and not for the correct answer. Because when you think creatively,
there’s no single correct answer. There are many possible alternatives. Suppose now that we are lucky. We land upon a new idea in our travel, in the exploration out of the box. What is the value of that? How do we assess the value of a new idea? It’s very difficult if it’s really new,
because you’ve never seen that before. Nobody else has seen that before. It’s as if we landed on a new planet,
totally undiscovered territory. It’s difficult to understand
the value of something new. First of all, because we don’t feel
entitled to be inventors. Who am I to be the generator
of that new idea? Probably this has been
thought about before. If this is correct, somebody else
would have done it before me. These are all natural mechanisms
with which we kill our own ideas. We have to resist that. We have to look for the match
between the new idea and our initial drive, our initial focus, or evaluate the idea per se,
for its own value and maybe see that that’s something
that solves another problem, which it was not yours. Serendipity happens all the time. We just need to have the eyes to see that, to notice the difference. Ok, but we are social animals. We live in an environment, so to think out of the box,
bring in new ideas, is going to challenge that environment. When is it a good idea
to challenge everybody around you in your working environment? You have a boss. You don’t really want to upset him or her. When is it a good idea
to think out of the box? First of all, if the environment
punishes mistakes, you will never be really tempted
to go out of the box. You will remain safely
in a known environment. If you want to stimulate
an environment which is creative, you need to allow the existence
of divergent information. You need to allow
irrelevant information to come in. You have to mix and match
different disciplines. You have to use metaphors
in the organization. Only in that case,
you will allow the environment to be really prone
to the generation of new ideas. I want to end my talk
with a little experiment. We wanted to do this
interactively with you, but the time is scarce. I have indeed prepared a little thing, but if you believe me, and to be honest, this has been generated
in the space of few minutes. The generation of ideas,
this travel outside of the box, is something which happens very fast. Where should we experiment? Let’s say that we want to generate
new ideas about TEDx Conferences. We are here, so that’s a focused area
which is very clear to all of us. Let’s start from the convergent
information about TEDx Conferences. What is needed to make
an excellent, good TEDx conference? You need the brilliant speakers
that will come up. You need an excellent theme. You need fast
speaker to speaker transitions. You need grand settings. The list can go on, and all I’m saying
is things that you already know. This is all convergent information, safe. I’m not generating anything new.
I’m inside the box. Now I want to go out, so I apply a divergent modifier to any of these convergent elements. Start from the last one for example,
the grand setting. A divergent modifier,
for example, is to exaggerate. Bring it to the limit. Instead of thinking
of a TEDx conferences in a theater, think of a TEDx Conference in a stadium. Does this make any sense, in a stadium? Very difficult to organize,
even more difficult than in a theater, and how do you fill the place? How do you fill the stadium? It’s too difficult.
It doesn’t make any sense. I’m tempted to reject that idea. But then I move, and I say, ok, maybe the stadium
is already filled with people. From that, you can get the idea of having a TEDx Conference
at half-time of football matches, a network of speeches which happens
at half-time of football matches. Good idea, bad idea?
I leave it for you to assess. Take another element:
good speakers, brilliant speakers. That’s the most fundamental element
of a TEDx Conference. Let’s take that away. We eliminate the good, brilliant speakers. Does this make any sense?
No, we’re out of the box. Does this lead to anything useful? I could say that,
OK, I don’t need the speakers, but I need the speeches,
the talks, the scripts. From this comes the idea of one speaker delivering
the speech of somebody else. We exchange speakers. So it’s a cooperative TEDx Conference. Maybe we have duets on stage,
instead of a single element, or we have people that speak about, somebody has this topic. In that way we have
one advantage at least. We take away the element of the ego. There’s no ego anymore, if you’re speaking
with somebody else’s script. These are just examples, just examples, to show you that it’s possible
and not too hard, actually, to think out of the box. I hope this journey, in a way,
was interesting for you, and now you want to do more of that. Thank you very much for your attention. (Applause)

Dereck Turner

100 thoughts on “Creative thinking – how to get out of the box and generate ideas: Giovanni Corazza at TEDxRoma

  1. makelebanon1 says:

    For anyone who couldn't relate what the man is saying: there's something called mind state. The mind state could be scared happy angry in love some of them are hard to recognize but as example it's easy to recognize that you're angry, and every mind state has it consequences in real life. So if you're happy you'll tend to trust a stranger though the many signs that you shouldn't. We can conclude that the mind state shape our view's prespective to the world. Now here is what the man said: if you have something you're dealing with like money problem or relationship problem, you'll probably deal with them as scared or angry therefore why don't you break this mind state and think about the problem in different way? The current mind state is the box and you have to change it to get new behaviours and way of thinking, stimulate or calm your emtions it's all your decision

  2. G The Senator says:

    Sort of blah blah blah! Got nothing, no pictures, diagrams

  3. Pablo Vázquez says:

    Is this guy on lsd?

  4. Shilpa Patil says:

    'we need to value long thinking' – love that!

  5. Ahsanul Haque says:

    Everyone please play this video 1.25× speed and you find not boring.

  6. Frankie Garza says:

    Listened to this on lsd

  7. Sandra Gomes says:

    The exercise at the end explains everything, clarify how to do, first knowing the current process, making points and then come out of the box thinking and expanding those points … great, thanks

  8. Cintia says:

    I've never been in the box. I was never invited, and there's no door.

  9. adrian bruce says:

    What abt READ MORE in ur Field ( which u want to be creative in ) when u read u know how to think than read more

  10. Señora Barrette says:

    Cab a

  11. MALOCHA FRENK says:

    Thinking out of the box is not easy,but needs tolerant,and a timeless thinker we always loose hope when comes barriers on how to make the idea in a reality.

  12. Ricky Patricio says:

    There never was a box for you to think outside of. The whole box was an illusion to keep you suppressed.

  13. Chuck Pryde says:

    It’s all boxes man, you can’t escape the box!

  14. Jacques Shit says:

    the theory of creativity by a non creative guy

  15. Ramil Derogongun says:

    Some great principles in this video.

  16. Zahid H Khan says:


  17. Success with online marketing. says:

    Brilliant speech

  18. pheak toeun says:

    So amazing about your guide to us

  19. Philips Tharakan says:

    Completely lost my creativity

  20. Ali Nyaz says:

    Don't waste your time watching this. It's boring

  21. Soonmush says:

    "Funny" during this talk I noticed what I've been doing with my thoughts. I have always had so many ideas, thoughts which I always dumbed a short period of thinking… never continued outside the comfort zone! I just started to judge the idea by difficulties and so on. Next time I shall continue to think and try to find something out of it. Without judgement or fear. 👍

  22. No Pride Evans says:

    For those of you who do not have a brilliant Mind please don’t comment in here because you’re going to try to question him based on your lack of understanding and try to simplify it based on your emotional understanding Example he’s trying to tell me how to think

  23. No Pride Evans says:

    This is the information right here that’s going to increase our evolution as human beings and elevate our technology

  24. No Pride Evans says:

    The reason why we are not where we are supposed to be technologically is because people complicate things with their lack of understanding or their I’m going to do what he or she does because everyone is doing it mentality

  25. Pankaj Verma says:


  26. brad boss says:

    if you you have to watch someone else teach you how to think outside of the box, you would never succeed. you are breaking the first step of thinking outside of the box. if someone has to tell you how to think outside of the box you are in his thinking box. box in the box. you are trapped in the box.

  27. brad boss says:

    this bald guy wants to teach people how to think outside of the box? no thanks. i hate these ted talks and i would never have watched any of them if it wasn't for my school.

  28. funitude says:

    This guy will produce snowflake children. empty no substance. He thinks he is making a great point, but he actually says nothing!

  29. Faris Rai says:

    I struggled to take away the lesson from this speech, can someone please explain how he is suggesting to be able to think outside of the box?

  30. Hari krishnan says:

    Out of the box, huh..?
    I dont really even know where the box is!

  31. Jalle Said says:

    We need create people to make innovation

  32. Ali Ahmed says:

    Good delivery of statements but Zero content

  33. Julio Ciocia says:

    Is he Kevin Spacey ?

  34. Srinidhi ಶ್ರೀ says:

    ❣️💠⚜️🌹ಸೂಪರ್ ಶೃಜನಶೀಲತೆ🌹⚜️💠❣️


    Thumb up!:
    indeed interesting topic

  36. Cybertron Ex says:

    3:33 i thought of that right before I watched this video lol

  37. Sarah Zamnoun says:


  38. Hamad says:

    it's very rare to see Italian who speak perfect English

  39. atambu pn says:

    Creative thinking – how to get out of the box and generate ideas | Giovanni Corazza | TEDxRoma Description

  40. Bill Faulkner says:

    This was excellent! I received a tremendous amount of insight regarding how to approach my goals from a whole new perspective. Thank you!!

  41. G C says:

    1.5X speed 😎

  42. Juju Garcia says:

    This was super helpful! What I got out of it:
    1. Identify commonly agreed upon elements of something
    2. Freely change one or more of those elements without critique, until you land on something that is excitingly feasible

  43. Christina Hunte says:

    That was so helpful!!

  44. J Liz says:

    I think his talk remained in the 📦

  45. mohamad laham says:


  46. Sha Znd says:

    The whole lecture, i suffered from watching that mole on the face which supposed to be a microphone!

  47. mb k says:

    Giving speaches in singing or at least with syllables,notes etc .

  48. Quiet says:

    You need to add a little spice..mamamiya

  49. well being says:

    I worked for managers that didn't want a vision beyond their ignorance!.

  50. HG says:

    Every word is saying different thought

  51. 1am says:

    lol another ted talk person said, think inside the box.

  52. Rogers Mugarura says:

    Think out of the box, innovation, get out box, them come back!

    Why out of the box? Always a necessity.
    If same inform, what's the difference
    Which box, boundary what we know and what we don't know!
    Invisible, necessary for our dignity but risky!?
    Reality is beautiful.. Dominant info, how things shld be, but out side the box… Divergent info.

  53. Fransico Chunji says:

    Thanks so much for a good lesson, I'm from Tanzania.

  54. sebaceous gland says:

    Amazing speech… I already have a few ideas for my current project now. Thank you so much!

  55. Wilfredo rivera says:

    You could have gone just to the point and spit it out about the rational evolving animal

  56. Parvez Hashmi Parvez Hashmi says:

    Tdex invite me for deliver lecutre

  57. Bárbara Valladão says:

    or just don't use the green color

  58. Fredy De La Mora says:

    The only way to grow is to do things that are uncomfortable

  59. Amar V says:

    I really want to be so much creative but I can't find out my talent infact I'm a day dreamer, while I was listening to this video's audio I was daydreaming I didn't listen or understood what that man said

  60. Gordon Bagshaw says:

    I love this talk. well done.

  61. Mark Arnott says:

    i have too many idea's & cant be bothered making chit:) $ helps i bet

  62. paul 1066 says:

    This is just waffle… utter twaddle

  63. Pardeep Singh says:

    Useful speech 🙂

  64. Ishop Barouk says:

    ما تقدمونه قيّم جدا …لو سمحتم تفسير الكلام باللغة العربية وبخط واضح كثيرون لا يتقنون اللغة الانكليزية..

  65. Gehad Mahmoud says:


  66. Warren Portsmouth says:

    The speaker didn't answer the question in his speech. He tried to explain why, but nowhere near how

  67. MaxTheGr8Legend says:

    This entire video: easy, simple but hard to do.

  68. Eto says:

    Oh My God, I cannot agree more. I made a song on why my country (India) sucks in creativity. Please care to check, you might actually like it!

  69. Photo Booth International says:

    Great video.

  70. qwerty uiop says:

    ok cool but how tho

  71. RolandArt says:

    He's making his talk so long winded just to explain a simple concept: to be creative, think outside the box.

  72. Jannel Serrano says:

    Long thinking

  73. Syruss Cummiskey says:

    A box within the box

  74. Jawad says:

    i feel sleepy after this video

  75. THE ONE says:

    Amazing . Thank you

  76. Filip Penzar says:

    How to think out of the box, explained with guidelines/rules. Found this very amusing and ironic.

  77. Dechen Wangchuk says:

    Great talk to be decided to change one self

  78. Dasein Dani says:

    not to deny his points or belittle his background and achievements, but this talk about creativity is a very bland talk. There are other TED videos with "creativity" tags that are presented creatively.
    This is just like the smart professor/teacher you had when you were still a student. You know the teacher knows a lot and can teach the topics you are interested in but you feel sleepy or fell asleep during his lectures because you can't take the blandness and tediousness of the way the interesting topic was delivered.

  79. KreativeKnowledgetv says:

    Powerful powerful topic and build! I love ted talks! So much peacefulness!

  80. Draw with Payal says:

    thinking out of the costed me my job because people don't really want out of the box to be honest.

  81. Eman Alhasen says:

    really you are a good speaker you amuse me thank you very much

  82. Eigengrey Woodland says:

    The only comments section in youtube, i see a lot of intellectual ppl and probably a gud place to survey sapiosexuals.

  83. Avion Orr says:


  84. visitor _t says:


  85. Amaan Ahmed says:

    Bro u have said the words which are incredibles.

  86. Andrew Wong says:

    A wild thought is the quick jumpstart to another phase of your life.

  87. ankit mishra says:

    There is huge need of paradigm shift in India..

    Need to create more Entrepreneurs to make India " Sone ki Chidiya"🙂

  88. Seppe Zimmerer says:

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  89. Raed M says:

    Very confusing. Hard to understand. I clicked on the video because of the good title.

  90. Lencer Opiyo says:

    Wao! I have learnt how to think outside the box. Great presentation.

  91. Pink Mind says:

    Thanks for your advice ☺️

  92. Kanit P says:

    yes. i also like to kill my idea and cannot create any. Thank you to remind that. I really need to think outside of box…

  93. Julian Archuleta says:

    Wow I contemplated long thought while listening……great talk!!

  94. tran vu says:

    I've been studying how to become wealthy and successful and discovered a fantastic resource at Magic Progress Shortcut (check it out on google)

  95. solidstatejake says:

    His assumption that we all have access to and understand, or can potentially understand, the same information is patently false.

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  97. Raja Choudhary says:

    Living inside the box and thinking outside the box is really a point which is connecting both for better outcome..

  98. Sâm Nguyễn Thị says:

    He doesnt give much information "how to" get out of the box. He spends much time talk the important of the title.

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